×
×
CMI Media Group's July performance across PMPs and Open Auction, measured with the precision that healthcare media demands.
PMP and Open Auction together delivered $558.5K in media cost, up 32% on June and the strongest month of 2026 so far.
PMPs drove 69% of July's media cost at a lower CPM than the open exchange, and grew 51% month over month.
| Top PMPs | Deal Type | CPM | Media Cost |
|---|---|---|---|
| mn_CMI_Genentech_ttd_ctv | RON | $10.81 | $236.8K |
| mn_CMI_ron_ttd_v | RON | $5.14 | $47.3K |
| mn_CMI_ron_ttd_d | RON | $0.76 | $28.6K |
| mn_CMI_green_ppt_d | Scope3 | $12.85 | $27.3K |
| mn_ocrevus_spanish_web_ttd_v | Spanish Targeting | $10.02 | $19.6K |
Open Auction held broadly flat month over month at $175.2K. These advertisers are transacting on the open auction across DSPs, several of them absorbing a $6.30 CPM that a private deal would help bring under control.
| Top Advertiser | Media Cost | PMP Activation |
|---|---|---|
| Eli Lilly | $25.4K | Activated |
| Enhertu (HCP) | $12.3K | Not yet |
| GSK Meningitis Vaccine | $10.9K | Via Deal Library |
| Tagrisso (HCP) | $6.3K | Not yet |
| Spravato (HCP) | $5.9K | Not yet |
Open Auction advertisers are currently seeing extremely high CPMs. Activating PMPs can help monitor and control CPMs and other key metrics more effectively.
Many advertisers are spending via Open Auction across DSPs, activating PMPs enables better performance monitoring and KPI optimization. Sharing the CMI deal library (sustainability, RON & minority-owned), with custom PMPs available on request.
Four readings from July's data, plus how delivery split across environment, DSP, and format, and the supply that carried it.
Private Marketplace reached $383.3K, up 51% on June and the steepest monthly gain of 2026 so far.
mn_CMI_Genentech_ttd_ctv delivered $236.8K at a $10.81 CPM, 62% of all PMP media cost in July.
PMP and Open Auction combined were up 32% on June, making July the strongest media-cost month of 2026 to date.
Open Auction ran at a $6.30 CPM against PMP's $5.07, a $1.23 premium on every thousand impressions bought outside a deal.
Web still leads, but CTV now takes 43% of delivery. The Trade Desk extended its lead to 64% of media cost, and video overtook banner as the dominant format.
Media.net products built for precision healthcare buying, matched to where CMI is already winning: connected measurement, health-context supply, and identity that follows the audience across screens.
Access billions of monthly page views across health-related content, powered by real-time keyword signals and medical context. A natural fit for reaching HCPs and patients where their intent is already clinical.
|
Connect who your audience is with what they are searching for, turning insights into lasting impact across every screen. Identity-led targeting that keeps CMI's message aligned to the right patient and prescriber.
A first-to-market, SSP-enabled measurement and attribution solution for the open web. Elevate fuses exclusive supply-side intelligence and dynamic traffic-shaping with real-time advertiser KPIs, so CMI can see, and steer, exactly what each dollar returns.
A print-ready summary of CMI Media Group's July programmatic performance, formatted for sharing with your team and clients.
Your download has started. If it does not begin automatically, download it again.
