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CMI Media Group's July performance across PMPs and Open Auction, measured with the precision that healthcare media demands.
PMP and Open Auction together delivered $558.5K in media cost, up 32% compared to June and the strongest month of 2026 so far.
PMPs drove 69% of July's media cost at a lower CPM than the open exchange, and grew 51% month over month.
| Top PMPs | Deal Type | CPM | Media Cost |
|---|---|---|---|
| mn_CMI_Genentech_ttd_ctv | RON | $10.81 | $236.8K |
| mn_CMI_ron_ttd_v | RON | $5.14 | $47.3K |
| mn_CMI_ron_ttd_d | RON | $0.76 | $28.6K |
| mn_CMI_green_ppt_d | Scope3 | $12.85 | $27.3K |
| mn_ocrevus_spanish_web_ttd_v | Spanish Targeting | $10.02 | $19.6K |
Four readings from July's data, plus how delivery split across environment, DSP, and format, and the supply that carried it.
PMP reached $383.3K, up 51% compared to June and the steepest monthly gain of 2026 so far.
mn_CMI_Genentech_ttd_ctv delivered $236.8K at a $10.81 CPM, 62% of all PMP media cost in July.
PMP and Open Auction combined were up 32% compared to June, making July the strongest media-cost month of 2026 to date.
PMPs delivered a $5.07 CPM against $6.30 via Open Auction, buying 24% more impressions per dollar at a materially lower rate.
Web accounted for most delivery at 48.4%, followed by CTV at 43.0%. The Trade Desk carried 64.0% of media cost, and video made up 58.2% of formats.
Open Auction grew 3% month over month to $175.2K. These advertisers are transacting on the open auction across DSPs.
| Top Advertiser | Media Cost | PMP Activation |
|---|---|---|
| Eli Lilly | $25.4K | Activated |
| Enhertu (HCP) | $12.3K | Not yet |
| GSK Meningitis Vaccine | $10.9K | Via Deal Library |
| Tagrisso (HCP) | $6.3K | Not yet |
| Spravato (HCP) | $5.9K | Not yet |
Open Auction advertisers are currently seeing extremely high CPMs. Activating PMPs can help monitor and control CPMs and other key metrics more effectively.
Many advertisers are spending via Open Auction across DSPs, activating PMPs enables better performance monitoring and KPI optimization. Sharing the CMI deal library (sustainability, RON & minority-owned), with custom PMPs available on request.
Media.net products built for precision healthcare buying, matched to where CMI is already winning: connected measurement, health-context supply, and identity that follows the audience across screens.
Access billions of monthly page views across health-related content, powered by real-time keyword signals and medical context. A natural fit for reaching HCPs and patients where their intent is already clinical.
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Connect who your audience is with what they are searching for, turning insights into lasting impact across every screen. Identity-led targeting that keeps CMI's message aligned to the right patient and prescriber.
A first-to-market, SSP-enabled measurement and attribution solution for the open web. Elevate fuses exclusive supply-side intelligence and dynamic traffic-shaping with real-time advertiser KPIs, so CMI can see, and steer, exactly what each dollar returns.
Two open items that would sharpen next month's reporting and deal targeting.
Can you please share updated KPIs and reporting for the Deal Library?
Can you please share an updated CMI Seat ID list which includes all DSPs and Brands.
A print-ready summary of CMI Media Group's July programmatic performance, formatted for sharing with your team and clients.
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